Makkah, 14 Shawwal 1447 AH (2 April 2026)

Buildex Makkah 2026, the specialized exhibition for construction, real estate and hospitality, held a number of specialized sessions and workshops on its second day with leading national, regional and international companies in construction and urban development, at the Makkah Chamber's exhibitions and events center.

Digital Real Estate Marketing at the Forefront

The workshops focused on digital real estate marketing as one of the most important modern tools for driving growth in the property market, with participants discussing the practices and strategies that deliver effective results in marketing real estate projects.

The sessions addressed a number of important themes, including:

  • The importance of digital real estate marketing in developing the Kingdom's property sector.
  • The pillars of successful real estate marketing and the most influential digital platforms.
  • The role of AI tools in producing marketing content and analyzing market data.
  • Strategies for developing digital real estate content suited to the local market.

Solutions for Stalled Projects

The workshops also discussed the causes of stalled real estate projects and put forward scientific and practical solutions to the challenges facing developers, with a focus on improving the quality of delivery and handover and raising the efficiency of project management.

Real Estate Regulations and Legislation

The sessions also reviewed a number of regulatory and financial aspects of the sector, including:

  • The executive regulations for zakat collection and the latest amendments to them.
  • The requirements of regulated construction and how regulatory rules are applied.
  • The minimum and maximum zakat base and its deductible elements.
  • The legal conditions and regulations tied to modern projects.

A Platform Uniting Investors and Developers

The exhibition runs until 4 April 2026 with wide participation from companies and bodies specializing in real estate development and its related industries, serving as a platform that brings together investors, real estate developers, engineers and construction companies.

The event presents the latest innovations in building materials, engineering technology and smart project management solutions, and strengthens investment and partnership opportunities in the real estate sector in step with the rapid urban and economic momentum in Makkah.