Madinah, 30 March to 1 April 2026

The Umrah and Ziyarah Forum 2026 opens at the King Salman International Conference Center in Madinah from 30 March to 1 April 2026, as a specialized global platform aimed at reimagining the future of Umrah and cultural tourism and strengthening innovation and sustainability in one of the most vital sectors tied to serving the Guests of God.

The forum brings together leading local and international stakeholders from government and the private sector, along with experts and specialists in Hajj, Umrah, tourism, logistics and technology, to discuss development opportunities, exchange expertise and build strategic partnerships that support the sector's growth.

A Global Platform for Developing the Umrah and Ziyarah Ecosystem

The forum is one of the leading specialized events spotlighting the future of Umrah and Ziyarah services, presenting the latest technical solutions, operational innovations and sustainable models that improve the experience of Umrah performers and visitors from around the world.

It also focuses on developing the infrastructure and services tied to Umrah and raising performance across supporting sectors, including transport, accommodation, guidance and digital services, in line with Saudi Vision 2030.

Cultural Tourism at the Heart of the Discussion

The forum gives particular attention to cultural tourism as one of the main themes enriching the visitor experience, discussing ways to connect Umrah with the cultural and historical destinations of Madinah and the Kingdom's regions, adding knowledge and spiritual value to the journey.

The aim is to transform Umrah from a purely religious journey into a complete experience combining faith and culture, opening new horizons for investment in religious and cultural tourism.

Innovation, Sustainability and Economic Growth

The forum presents innovative solutions to support digital transformation in the Umrah sector and achieve operational and economic sustainability, and examines new investment opportunities that can contribute to the national economy and raise the sector's share of GDP.

It is also an important opportunity for knowledge exchange between local and international bodies and a review of successful international experiences, helping to build a more efficient, flexible and sustainable system for serving pilgrims.

Madinah as a Global Center for Specialized Events

The choice of Madinah as host reflects its spiritual and historical standing and its pivotal role in the Umrah and Ziyarah ecosystem, as well as its growing readiness to host major international conferences and forums.

The forum affirms the continued drive to strengthen the Kingdom's standing as a global destination in Hajj, Umrah and religious tourism, through quality initiatives that support service quality and open new horizons for growth and development.

At a Glance

  • Location: Madinah, King Salman International Conference Center
  • Dates: 30 March to 1 April 2026
  • Event: Umrah and Ziyarah Forum 2026
  • Participants: local and international bodies and sector experts
  • Goal: developing the future of Umrah and cultural tourism
  • Themes: innovation, sustainability, economic growth