Under the patronage of Prince Mohammed bin Nasser bin Abdulaziz, Emir of Jazan Region, Prince Mohammed bin Abdulaziz bin Mohammed bin Abdulaziz, Deputy Emir of Jazan Region and Chairman of the Supervisory Committee of the Strategic Office for Regional Development, launched the First International Coffee Research Conference in Jazan, organized by Jazan University at the Grand Millennium Hotel, as part of the Saudi International Coffee Exhibition hosted by the region.

In a step that reflects Saudi Arabia's strong ambition and commitment to advancing its national industries and supporting innovation, the city of Jazan is preparing to host the "First International Jazan Coffee Research Conference" in February 2024. The event serves as a global platform bringing together coffee industry experts and specialists to share ideas, experiences and innovations that can drive growth in this vital sector.

Organized by Jazan University, the conference focuses on innovation and development in the coffee sector, aiming to achieve tangible progress in scientific research and commercial practices related to the industry. "Innovation That Makes a Difference" is not just a slogan but a message the conference carries, underscoring the importance of scientific research and technological development in enhancing coffee quality and productivity.

The conference's themes span innovations in coffee cultivation, post-harvest techniques, marketing and export strategies, and the latest research and studies in the field. This reflects the conference's aim to provide practical, sustainable solutions that contribute to developing the coffee industry locally and globally.

The conference draws a wide range of participants, including researchers, academics, farmers, producers and companies working in the sector, as well as coffee enthusiasts and those interested in developing this industry. It promises to be a unique opportunity for networking, exchanging expertise, and keeping up with the latest research and technologies in the coffee field.

Choosing Jazan as the venue for this conference is no coincidence; it reflects the important role this region plays in the Kingdom's coffee cultivation. Jazan is known for its fertile soil and favorable climate, which help produce high-quality coffee, making it an ideal starting point for discussing and developing the Saudi and global coffee industry.

The First International Jazan Coffee Research Conference 2024 promises to be a standout event on the international calendar, highlighting the Kingdom's efforts to support and develop the coffee industry. Through the exchange of expertise and innovation, the conference seeks to chart a brighter future for this industry, supporting economic growth, sustainable development and Saudi Vision 2030.