The Saudi Press Agency (SPA) Academy has launched its AI Camp for Producing Media Content about the Nation 2026, an initiative aimed at qualifying national talent and developing their skills in using AI technology to produce professional media content that reflects the Kingdom's achievements and highlights its national identity in line with the latest media practices.

The camp brings together 400 young men and women representing 22 cities and 28 universities from across the Kingdom, in a six-week training program built on hands-on practice and the delivery of media projects using the latest AI tools and technologies.

The program covers every stage of media content production, from developing ideas and writing scripts to producing visual content and delivering complete media works dedicated to celebrating National Day, giving participants practical experience in creating AI-powered digital content.

The camp is part of the SPA Academy's efforts to prepare national media talent capable of keeping pace with digital transformation, through strategic partnerships with Saudi universities that develop young people's media and technical skills.

The camp builds on the success of its previous edition, which produced more than 29 films about National Day using AI technology, reflecting the program's positive impact on developing participants' skills and fostering innovation in the digital media sector.