Under the patronage of the Governor of Al Baha, the Al Baha Chamber, in strategic partnership with the Small and Medium Enterprises General Authority (Monsha'at), is organizing the Al Baha Franchise Tour 2026, aimed at boosting investment in the franchise sector and connecting franchisors with investors and entrepreneurs in the region.

The tour brings together leading franchisor brands alongside entrepreneurs, investors and owners of small and medium enterprises, supporting private sector growth and opening new horizons for commercial and investment partnerships in line with Saudi Vision 2030.

The event takes place on 3 and 4 August 2026 at the Prince Hussam Conference and Exhibition Center in Al Baha, providing a platform that connects franchisors with investors looking to expand or launch new projects through the franchise model.

The program aims to spread franchise culture and introduce investors to the fundamentals of the franchise system, with workshops and specialized sessions on the legal and operational aspects of franchising and the management of franchise agreements, helping participants make well-informed investment decisions.

The tour also includes direct investment meetings between franchisor brands and investors to explore partnership and expansion opportunities, along with case studies of successful brands across service and commercial sectors, supporting the business environment and stimulating local investment.

Mashi bin Mohammed Al Omari, Chairman of the Al Baha Chamber, underlined the importance of the governor's patronage, pointing to the event's role in stimulating the private sector and attracting investment. He said the partnership with Monsha'at helps empower entrepreneurs and reduce the risks of starting a business through the franchise model, one of the leading investment models supporting SME growth.

The Al Baha Franchise Tour 2026 gives investors and project owners a chance to explore available investment opportunities and build new partnerships with leading brands, strengthening economic development and creating new growth opportunities in the Al Baha region.

Who Should Attend

  • Entrepreneurs.
  • Investors.
  • Owners of small and medium enterprises.
  • Anyone interested in the franchise sector.

Key Themes

  • Spreading franchise culture.
  • Specialized workshops and consulting sessions.
  • Direct meetings between brands and investors.
  • Franchise opportunities across sectors.
  • Building new partnerships and investments that support private sector growth.