The Kefaa Youth Development Association has launched the “AlUla Ambassadors × Saudi Speakers” program, bringing together 50 young men and women from AlUla to develop their public speaking, presentation, and communication skills.

The five-day program runs until November 3, 2026, with the participation of specialists and experts. It aims to prepare local talent to showcase AlUla's cultural and tourism attractions to national and international audiences.

Specialized Training in Communication Skills

The program covers personal branding, digital presence, public speaking, vocal performance, and storytelling.

Participants also receive training in audience engagement and handling different communication situations through practical exercises inspired by AlUla's cultural and tourism experiences.

Preparing Local Talent for Events

The initiative seeks to develop local capabilities in event presentation and informational content creation, preparing participants to contribute to national events and activities both within and beyond AlUla.

It also focuses on strengthening their ability to communicate with visitors from around the world and introduce the governorate's distinctive attractions.

Supporting AlUla's International Profile

The program reflects AlUla's growing role as a destination for international events, conferences, and cultural tourism.

By bringing together training, community, media, and operational expertise, the initiative aims to empower local youth and enhance their participation in the region's expanding tourism and events sectors.

The program concludes on November 3, 2026, following five days of specialized training and practical activities.