A celebration of the art of perfume and self-expression

Perfume is an important element in our lives, adding a distinctive touch to our personality and expressing our individual taste. Against this backdrop, the Middle East Perfume Exhibition 2024 is held in Riyadh, Saudi Arabia, an important event giving visitors the chance to discover the latest innovations in the world of perfume, and giving companies the opportunity to showcase their products and services to a wide audience of consumers and buyers.

The exhibition runs from February 26 to March 14, 2024 at the Riyadh International Convention and Exhibition Center.

    • The most important activities held alongside the exhibition:
      • Showcasing products from various local and global perfume companies.
      • Entertainment activities for children and families.
      • Workshops on the art of perfume-making.
      • Seminars and conferences on the challenges and opportunities facing the perfume industry.
    • Exhibition objectives:
      • Bringing together local and global perfume makers.
      • Showcasing the latest innovations in the world of perfume.
      • Learning about the latest technologies used in perfume manufacturing.
      • Creating new opportunities for companies operating in the perfume field.

The exhibition helps support the perfume industry by showcasing its products and services to a wide audience of consumers and buyers, helping to boost sales and strengthen its market position. It also helps enhance the presence of Arab perfumes in the local and global markets by introducing consumers to their quality and diversity, encouraging them to choose local products over imported perfumes. The exhibition gives companies working in the perfume field the opportunity to connect with consumers and buyers, creating new opportunities for cooperation and partnership that help expand their business and increase profits. The exhibition also helps attract investment to the Kingdom by showcasing available investment opportunities in the perfume industry, supporting the development of the national economy and the creation of new jobs.