The city of Dammam, at the heart of Saudi Arabia's Eastern Province, is dressed in a special glow this year to welcome the first edition of the "Sharqiya Gold" festival, as the markets of Al Hayat Plaza sparkle with gold and its distinctive designs from 26 February to 8 March 2024.

The festival reinforces Dammam's standing as a leading destination for gold and jewellery lovers, offering them a unique opportunity to explore more than 140 gold shops showcasing wide-ranging collections that reflect the scale and diversity of the Eastern Province's gold market — one of the region's largest and oldest.

The festival is not limited to displaying jewellery and gold pieces; it also seeks to create an exceptional shopping experience that goes beyond traditional buying. Through entertainment shows and accompanying activities, the festival becomes a social and cultural gathering that brings families and friends together in a lively, sparkling atmosphere.

Anas Al-Dhuwayan, CEO of Al-Dhuwayan Holding, stresses the importance of the Sharqiya Gold festival in strengthening the role of Dammam's gold market as a distinguished shopping and entertainment destination. He also points to the participation of every gold shop in the complex, some of which date back more than 25 years, reflecting the authenticity and richness of this market.