stc Group is continuing its partnership with Riyadh Season 2026–2027 as an Official Premium Partner for the sixth consecutive year, reinforcing its involvement in one of Saudi Arabia's major annual entertainment events.

The partnership includes interactive activities, advertising campaigns, naming rights for one of the season's zones, and four attractions at Wonder Garden.

Six Consecutive Years of Partnership

stc Group's involvement builds on six consecutive years of supporting Riyadh Season and its growing range of entertainment experiences.

The partnership reflects the group's commitment to engaging with audiences and contributing to major national entertainment initiatives.

In 2025, the General Entertainment Authority recognized stc Group for five consecutive years of sponsorship and its continued support for the season.

Four Attractions at Wonder Garden

As part of the 2026–2027 partnership, stc Group will present four attractions at Wonder Garden, one of Riyadh Season's entertainment zones.

The company will also participate through interactive visitor activities and advertising displays across the season.

These initiatives are designed to strengthen audience engagement and provide opportunities for visitors to interact with the stc brand.

Naming Rights for a Riyadh Season Zone

The partnership also grants stc Group naming rights to one of Riyadh Season's zones.

This element of the agreement expands the company's visibility within the event and highlights the role of corporate partnerships in supporting large-scale entertainment programs.

The naming rights complement stc's other promotional and interactive activities throughout the season.

Supporting Entertainment and Community Engagement

Through its continued participation, stc Group aims to strengthen its connections with customers and different segments of society.

The partnership also reflects the group's broader commitment to supporting national initiatives and contributing to the development of Saudi Arabia's cultural and entertainment landscape.

As a digital transformation enabler, stc Group continues to participate in initiatives that connect technology-focused businesses with major public events.

Riyadh Season's Seventh Edition

The seventh edition of Riyadh Season 2026–2027 features a 10-week entertainment program combining international sporting events and family-oriented experiences.

The season attracts visitors from Saudi Arabia and abroad, offering activities designed for a wide range of interests.

stc Group's sixth consecutive year as a partner highlights the continuing contribution of the private sector to Saudi Arabia's major entertainment events.