Riyadh, Saudi Arabia – November 11, 2026

Winter Al Deerah 2026 is bringing traditional Najdi culture, heritage activities, and entertainment experiences to the historic heart of Riyadh.

The event, which began in early November at Al Muaiqiliyah Markets, is organized by Al Deerah Development Company in collaboration with Riyadh Season, with support from Riyadh Municipality.

Spanning seven zones, the program features cultural activities, traditional crafts, live experiences, and gatherings inspired by the history and identity of central Riyadh.

Riyadh Mayor Visits Winter Al Deerah

Prince Dr. Faisal bin Abdulaziz bin Ayyaf, Mayor of Riyadh and Chairman of Al Deerah Development Company, visited the event to review its activities and visitor experiences.

His tour included Al Muaiqiliyah Markets and Al Qaisariyah Street, where he explored the cultural and entertainment offerings.

He also visited Al Deerah Park and reviewed workshops dedicated to traditional oud and incense making.

Saudi Coffee and Sensory Experiences

The mayor visited the Saudi Coffee Diwan, along with a sensory experience and an activity titled “Scents of Saudi Arabia's Regions.”

These attractions introduce visitors to elements of Saudi hospitality and cultural traditions through interactive experiences.

Samri Nights and Traditional Sadu Crafts

Among the event's highlights are Samri Nights, celebrating a traditional performing art associated with local heritage.

The Sadu Bazaar introduces visitors to traditional weaving craftsmanship and its distinctive patterns.

Together, these activities offer opportunities to explore Saudi cultural identity through arts and heritage.

Cultural Conversations at Al Deerah Majlis

The program also features “Sawalif Al Deerah”, a series of gatherings at Al Deerah Majlis focusing on historical, artistic, and cultural topics related to the region.

The mayor's visit also included Al Deerah Theater, the White Space coworking area, and the headquarters of Al Deerah Development Company, where he met company employees.

Revitalizing Historic Central Riyadh

Winter Al Deerah forms part of Al Deerah Development Company's efforts to revitalize historic Riyadh, support local businesses, and bring renewed activity to traditional markets.

By combining heritage-inspired experiences with contemporary entertainment, the initiative aims to strengthen the city center's appeal as a cultural and leisure destination for residents and visitors.