Riyadh is preparing to host the largest event in the world of beauty and elegance. “Beautyworld Saudi Arabia” returns as the ideal platform for global companies to strengthen their ties and expand their presence in the Kingdom’s booming market. Running over three days from 21 to 23 April 2025, the event brings together leading brands and beauty industry pioneers to present the latest innovations and products in the world of beauty.

The leading exhibition is organized by Messe Frankfurt Middle East in partnership with the Saudi Al Harithy Group, offering a unique opportunity for direct interaction between exhibitors and visitors and for exploring the latest trends in the beauty industry. Beautyworld Saudi Arabia is an unmissable event for beauty and elegance enthusiasts, promising an experience rich with inspiration and innovation.

At a Glance

  • Dates: 21–23 April 2025, from 11:00 am to 7:00 pm
  • Venue: Riyadh International Convention and Exhibition Center, Riyadh
  • More information: Beautyworld Saudi Arabia