Hia Hub returns for its third edition to JAX District in Diriyah, Riyadh, running from October 30 to November 3, 2024. Organized by Hia magazine, it is the region's largest conference dedicated to fashion, beauty and lifestyle, bringing together leading figures in the field alongside global fashion houses, celebrities, artists and emerging creatives.

This year's program spans five days and includes a diverse range of activities:

  • Talks and workshops with global industry leaders such as Kate Moss, Hindash, and Njoud Al-Rumaihi.
  • Exhibitions from luxury brands including Bulgari, Dior and Richard Mille.
  • Live performances by rising artists on the Billboard Arabia stage.
  • A new shopping hub featuring more than 40 independent and pioneering brands.
  • Contemporary art exhibitions, showcasing works by regional artists such as Rex Chow and Future Bedouin.