Turki bin Abdulmohsen Al-Sheikh, Chairman of the General Entertainment Authority, was named "Most Influential Personality of the Past Decade" at the MENA Effie Awards 2024, held as part of Riyadh Season 2024.

An Honor Reflecting Major Contributions

The honor recognizes his effective contributions to developing the Kingdom's entertainment sector and cementing its position as a global destination for entertainment events. His efforts have helped put Saudi Arabia in the international spotlight by hosting some of the world's biggest events and seasons, in line with the aspirations of Vision 2030.

His Remarks

In his remarks on the occasion, Al-Sheikh expressed his gratitude to the wise leadership, describing the honor as an achievement dedicated to the nation and its people. He affirmed that continuous support from the leadership and partnership with Saudi citizens were the foundation of this success.

MENA Effie Awards: A Platform Celebrating Creativity

Held in Saudi Arabia for the first time, the 15th edition of the MENA Effie Awards is one of the most prestigious awards in the marketing and advertising industry in the Middle East and North Africa. Hosting it in Riyadh affirms the Kingdom's leading role across various fields.

An Extension of His Global Influence

This was not his only accolade — last February, he topped the British newspaper The Independent's list of the "50 Most Influential Figures in Boxing and Mixed Martial Arts," reflecting the scale of his regional and global influence.

Turki Al-Sheikh's Contributions: An Inspiring Journey

  • Launching global entertainment seasons such as Riyadh Season and Jeddah Season, which have become a magnet for tourists and investors.
  • Strengthening international partnerships with major global entities and companies in entertainment and sport.
  • Supporting various sports and developing cultural and artistic platforms.