The city of Jazan yesterday saw the launch of the second edition of the Al-Khuzama Perfume Exhibition, part of the Jazan Winter Season 2025, attended by Ahmed bin Hassan Al-Sahli, chairman of the National Committee for Exhibitions and Conferences at the Federation of Saudi Chambers, along with businessmen and perfume and incense enthusiasts from across the Kingdom. The exhibition is being held at the Radisson Blu hotel and runs for ten days, offering an exceptional experience for perfume lovers.

Diverse Sections and Distinctive Experiences

The exhibition features numerous sections dedicated to leading brands in perfumes and incense, in addition to products extracted from jasmine and aromatic plants for which the Jazan region is known. It also offers a dedicated space for food trucks, cafes and charitable associations, delivering a comprehensive experience that combines perfumes, food and beverages.

Supporting the Economy and Encouraging Youth

Al-Sahli said the strong success of the exhibition's first edition was the main driver behind organizing this second edition in Jazan. He said the exhibition aims to boost economic activity in the region, particularly in the perfume and incense sector, by spotlighting national products and encouraging investment by young people.

Al-Sahli added that the exhibition seeks to attract young enthusiasts and investors to showcase their products and experiences, strengthening Jazan's position as a leading destination for perfumes, while also supporting tourism and promoting the region's culture and rich heritage.

Tourism and the Economy in Jazan

The Al-Khuzama Perfume Exhibition serves as an economic and tourism platform that highlights the unique potential of the Jazan region. It is not only an opportunity to promote products, but also to reinforce the region's standing as one of the most important destinations for perfume and incense enthusiasts. The exhibition also helps raise cultural and heritage awareness, offering visitors from inside and outside the Kingdom a distinctive shopping and entertainment experience.