Taif governorate will host, next April, the "World Rose and Aromatic Plants Forum" in the enchanting Al-Hada highlands, bringing together experts and specialists from local and international sectors to exchange knowledge and innovation in cultivating and marketing the Taif rose. The forum aims to strengthen Taif's global standing in the field of aromatic plants, in addition to highlighting the Taif rose as a cultural, tourism and economic symbol of the Kingdom.

A Platform to Boost the Taif Rose's Global Standing

The forum seeks to entrench the economic transformation linked to Taif rose cultivation and its related processing industries, in line with the goals of Saudi Vision 2030. It represents an exceptional opportunity to exchange expertise among government entities, companies and universities, with the latest innovations in the field on display. The forum also aims to boost the local economy through developing luxury perfume products extracted from the Taif rose.

A Rich History and Inspiring Locations

The forum will give visitors the chance to explore the deep-rooted history of the Taif rose, starting from the foothills of the Sarawat Mountains, through the Al-Hada highlands and Al-Shafa Mountains, and on to Taif's famous valleys such as Wadi Muharram, Khamas, and Bilad Tuwairiq. These areas are the source of nearly 550 million roses picked annually, with aspirations to exceed two billion roses in production by 2030.

Scientific Sessions and Specialized Research

The forum includes scientific discussion sessions focused on the importance of the Taif rose and aromatic plants in boosting the local economy and attracting tourists and visitors. Taif University will also take part, presenting scientific and research papers under the "Taif Rose Chair," aiming to direct research toward developing products and raising their quality to strengthen global leadership.

Supporting Tourism and Sustainable Development

The forum highlights Taif's connection to its heritage agricultural products while boosting tourism and the cultural economy. The event also serves as a platform to promote the Taif rose, which is globally renowned for luxury perfume products such as rose oil, among the most widely used in the Arab world.