The Olive Exhibition at the 18th Al-Jouf International Olive Festival is hosting a lively competition between 43 farmers and 5 agricultural companies presenting the finest olive products and derivatives, in an event that reflects Al-Jouf's standing as one of the world's most prominent olive-producing regions.

A Journey Into the World of Olives

The exhibition offers visitors a rich experience, taking them on an educational and hands-on journey that begins with the planting of an olive seed and ends with its transformation into distinguished products. Participating pavilions introduce visitors to the blessed olive tree that Al-Jouf hosts, home to more than 23 million olive trees producing more than 150,000 tons of high-quality table olives each year.

Competitive Products to Global Standards

Exhibitors present a range of products including olive oil, table olives, and olive derivatives at the highest levels of quality. The products carry the added assurance of undergoing rigorous testing by the Al-Jouf region municipality laboratory before being displayed at the festival, including tests for acidity, moisture, rancidity, oil blending, and detection of any commercial fraud. Approved products are awarded a quality certificate that assures consumer confidence.

Leading Agricultural Companies Supporting Agricultural Development

Five major agricultural companies are taking part in the festival: Al-Watania, Al-Jouf Agricultural, NADEC, Jofal, and Baseeta Al-Jouf, which are using the festival to promote their distinctive products and open new local and international markets, in addition to strengthening partnerships in marketing and distribution.

A Promising Economic and Marketing Platform

Festival CEO Omar bin Abdulaziz Al-Hamwan described the festival as an economic platform that helps achieve high sales rates and introduces visitors to Al-Jouf olive's competitive advantages. The festival also showcases the ability of local products to compete in global markets, while capitalizing on visitors' purchasing power to generate tangible economic returns.