The Bujairi Terrace area in Diriyah saw, on the evening of Wednesday, January 15, 2025, the opening of a Maison Assouline boutique, attended by Diriyah Company Group CEO Jerry Inzerillo and Assouline founders Prosper and Martine Assouline. Also taking part was Lama Al-Shathry, editor-in-chief of Sayidaty and Al Jamila magazines, alongside a group of prominent figures and media representatives at this notable cultural event.

A New Addition to Bujairi's Global Retail Lineup

The opening of Maison Assouline marks a distinguished addition to Bujairi Terrace, which has become a global destination combining heritage, culture and luxury. The house is renowned as a leading name in art and culture books, offering an exceptional blend of intellectual elegance and innovative design.

About Maison Assouline

Maison Assouline was founded by Prosper and Martine Assouline and is globally known for producing luxury books that reflect creativity and culture with sophisticated style. The Diriyah boutique offers culture lovers the chance to explore a distinctive collection of books, gifts and art objects.

The Significance of the Location: Bujairi Terrace

Bujairi Terrace sits at the heart of historic Diriyah, offering a striking blend of heritage and contemporary culture. The site is home to a range of international shops and restaurants, making it a leading destination for residents and visitors seeking an experience that combines authenticity with modernity.

Remarks at the Opening

In his opening remarks, Jerry Inzerillo expressed his pride at Maison Assouline joining Diriyah's roster of global retail brands, affirming that this step reinforces Diriyah's standing as a global cultural and heritage destination.
For his part, Prosper Assouline noted that opening the boutique at this historic site reflects the house's commitment to spreading culture and creativity around the world.