Prince Mohammed bin Nasser bin Abdulaziz, Emir of Jazan region, today, January 30, 2025, patronized the launch ceremony for the events accompanying the Saudi International Coffee Exhibition 2025, organized by the region's Strategic Development Office in Al-Dayer Bani Malik governorate, amid wide attendance from farmers, investors and entrepreneurs.

Exhibition Activities and Key Participants

Prince Mohammed toured the exhibition, viewing the pavilions of government entities and cooperative associations, in addition to the booths of participating companies, coffee farmers from Jazan and Asir, productive families, craftspeople, and tourism routes.

Remarks From the Governor of Bani Malik and Honoring of Winners

In his remarks during the ceremony, Bani Malik Governor Nayef bin Nasser bin Labdah affirmed that the attention given to Saudi coffee reflects the leadership's vision of supporting local agriculture, with a focus on the role of the Saudi Coffee Company in developing the sector and strengthening its global competitiveness.

The ceremony also featured a poetry reading and the "Coffee Caravans" operetta, before the region's emir honored the winners of the "Saudi Excellence Crop" competition, organized by the Saudi Coffee Company, recognizing outstanding farmers from Jazan, Asir and Al-Baha regions.

The Saudi International Coffee Exhibition offers an opportunity to strengthen the region's agricultural economy, support entrepreneurs and farmers, and showcase Khawlani Saudi coffee as a global product.