Jazan, 11 February 2025 — The Saudi International Coffee Exhibition 2025 has concluded in Al-Dayer Bani Malik Governorate with great success, drawing more than 55,000 visitors from inside and outside the Kingdom. The exhibition was held as part of the Jazan Winter 2025 season, organized by the Strategic Office for the Development of Jazan Region.

Massive Sales and Investment Deals

Over 10 days, the exhibition recorded sales exceeding SR8 million, with more than 50 tons of premium Saudi coffee sold, alongside local and international trade deals between suppliers, as well as direct and indirect sales through roasters, cafes and home-based producers.

Varied Activities, Wide Participation

The exhibition featured the participation of 150 farmers from Jazan, Asir, Al Baha and Najran, along with pavilions from government bodies, cooperative associations and companies, as well as exhibitions for artisans, rural farms and tourism trails. The event also hosted cultural, heritage and entertainment activities that enhanced the visitor experience.

Boosting Saudi Coffee's Global Standing

The exhibition aims to highlight the economic value of Saudi coffee and shine a light on the agricultural and tourism assets of Jazan's mountainous governorates. The event also helped boost investment opportunities in the coffee sector, especially with continued government support for coffee farming in the Kingdom, further cementing its standing as a high-quality national product.