Madinah – April 16, 2025
The curtain came down on the Umrah and Visit Forum 2025, in its second edition, organized by the Ministry of Hajj and Umrah in cooperation with the Guests of Allah Service Program, at the King Salman International Convention Center in Madinah, with extensive global participation from various government and private entities and international institutions.

The forum serves as a strategic global platform seeking to improve the experience of Guests of Allah – pilgrims and visitors – and to achieve Saudi Vision 2030's goals of raising the quality of services provided to pilgrims and visitors, and strengthening infrastructure readiness and investment in innovation.

At a Glance: Record Numbers

  • 4,251 cooperation agreements signed, a growth rate exceeding 25% over the previous edition.
  • 150 exhibitors from 100 countries around the world.
  • More than 100 local and international speakers across specialized dialogue sessions.
  • 50 workshops discussing innovation and technology in Umrah services.
  • 20 field visits to historical and enrichment sites in Madinah.
  • More than 30,000 visitors from various sectors and nationalities.

Awards and Initiatives

  • Honoring the winners of the Sustainable Solutions Challenge, which drew 150 teams from 20 countries.
  • The "Labbaytum" and "Mubdioon" awards for the best innovative initiatives in Guests of Allah services.
  • Honoring pioneering companies within the "Innovation Track" to boost competitiveness and excellence in the sector.

Technologies of the Future

The forum showcased the latest smart solutions in:

  • Smart and sustainable transport.
  • Digital hospitality and hotel services.
  • Crowd management and aviation services.
  • Immediate healthcare.
  • Integration with artificial intelligence technologies to facilitate the visitor and pilgrim experience.