Abha, April 28, 2025 (30 Shawwal 1446H):

Soudah Development, a Public Investment Fund company, took an active part in the Arabian Travel Market 2025, held in Dubai from April 28 to May 1, 2025, showcasing key investment opportunities and strategic partnerships within its luxury Soudah Peaks project — Saudi Arabia's highest mountain destination.

Soudah Peaks: architectural identity meets breathtaking nature

Soudah Peaks offers a unique model of luxury hospitality rooted in local architectural identity, comprising six main districts: Tahlal, Sahab, Sabrah, Al Sakhrah wal Hamra, Jareen and Rijal. The project's facilities range from luxury mountain hotels and resorts to upscale shopping centers, residences with stunning natural views, and integrated recreational, sports and cultural amenities.

Supporting national tourism targets

Soudah Development plays a pivotal role in achieving Saudi Vision 2030 by developing the luxury tourism sector and boosting tourist appeal to the Asir region, contributing to national economic diversification and increasing tourism's share of GDP.

A platform for global partnerships

Through its presence at the Arabian Travel Market, Soudah Development is seeking to attract leading international operators in hospitality and luxury tourism, sign strategic partnerships with major global companies, and highlight the investment value and promising opportunities offered by the Soudah Peaks project.

An opportunity to advance sustainable tourism

The Soudah Peaks project underscores the company's commitment to sustainability through preserving the region's natural environment, integrating local culture into visitor experiences, and building a sustainable, thriving tourism community.