RIYADH — Qiddiya Investment Company took part with a dedicated pavilion at the "Media Oasis" event, held as part of the Saudi-US Investment Forum in the capital Riyadh, offering an innovative interactive experience showcasing the qualitative transformation underway at Qiddiya City, one of the most prominent projects of Saudi Vision 2030.

The Qiddiya pavilion drew strong interest from visitors of various nationalities and age groups, who were able to explore Qiddiya's media journey through digital displays and visual content highlighting the city's ambitious vision and its giant entertainment, sports and cultural projects, which are expected to become a landmark on the global tourism map.

Qiddiya also presented a chronological account of the project's history and development, from its launch to the approaching start of its first operational phases this year, underscoring the tangible progress achieved on the ground and the accompanying media efforts to introduce the project globally.

The participation is part of Qiddiya's integrated media strategy to strengthen its presence locally and internationally and engage directly with investors, stakeholders and decision-makers, coinciding with the upcoming opening of several of its key entertainment and sports facilities.