Riyadh, May 22, 2025 (24 Dhu al-Qa'dah 1446 AH) — The Saudi Entertainment & Amusement Exhibition (SEA 2025) and the Saudi Lighting & Sound Exhibition (SLS 2025), currently underway at Riyadh Front Exhibition & Conference Center, hosted a series of dialogue sessions and specialized discussions examining future directions for the entertainment sector and audiovisual technology in the Kingdom, with broad participation from international and local experts, decision-makers and investors.

The sessions focused on:

  • Strengthening public-private partnerships to create a sustainable, innovation-friendly investment environment.
  • Reviewing modern financing models and flexible regulatory frameworks that drive growth in the entertainment sector, in line with Vision 2030 targets.

Discussions also addressed the role of Saudi culture and identity in shaping entertainment content with a global outlook, by blending local heritage with modern approaches that attract visitors and support cultural openness.

At a Glance

  • Developing national talent and empowering women in the entertainment workforce, through training programs and sustainable career paths.
  • The future of family entertainment centers as a driver of the local economy and society, through interactive digital and commercial experiences.
  • Innovative models for merging entertainment with retail, boosting visitor satisfaction and opening new revenue channels.
  • Designing sustainable entertainment projects that take environmental and local cultural factors into account.
  • Global trends in social entertainment and interactive food and beverage experiences that have become part of the integrated visitor experience.

These sessions come as part of efforts to strengthen the Kingdom's position as a global hub for the entertainment industry, stimulate the creative economy and activate technological tools, in line with the Kingdom's ambitious vision of using entertainment as an economic, cultural and developmental driver.