Abha, May 27, 2025 (29 Dhu al-Qa'dah 1446 AH) — The third workshop of the second edition of the Asir Investment Forum, held at King Khalid University's Al-Far'a campus, hosted a substantive discussion titled "Asir... One Journey, Unforgettable Experiences," attended by a group of decision-makers and experts in tourism, investment and development, highlighting the promising development potential of Asir region and the strategic direction to transform it into a leading investment and tourism destination locally and internationally.

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, affirmed that Asir is not merely a seasonal stop but a year-round, integrated tourism experience thanks to its environmental diversity, authentic heritage and mild climate, adding that the authority is working to launch global promotional campaigns highlighting the region's distinctive tourism appeal.

In the same context, Khalid Al-Khattaf, CEO of the Saudi Investment Promotion Authority, said Asir holds an advanced position among the authority's priorities for attracting quality investments, particularly in tourism, entertainment and sustainable agriculture, pointing to an attractive investment infrastructure backed by government will and a clear development vision.

Eng. Hashim Al-Dabbagh, acting CEO of the Asir Development Authority, presented future plans aimed at building an integrated tourism infrastructure while preserving the region's cultural character, affirming that "Asir Season" targets attracting 9 million tourists by 2030, supported by the development of Abha International Airport and stronger air, sea and land connectivity, in addition to expanding mountain resorts and hotels.

International investor Fateh Tamimi, managing partner of FTG Development, expressed great admiration for Asir, affirming that its enchanting nature, rich heritage and authentic hospitality make it a unique global investment opportunity, pointing to his company's commitment to expanding long-term partnerships in the region.

The forum comes as part of Asir region's pursuit of Saudi Vision 2030 targets, positioning it as a model for sustainable tourism cities by attracting investment and encouraging private sector participation in building a bright future based on economic and tourism diversification.