Diriyah, Saudi Arabia — June 2025. The Misk Heritage Foundation has announced the start of construction on the Aasan Museum in the heart of Diriyah, one of the Kingdom's most significant cultural projects, embodying national identity and deepening awareness of Saudi Arabia's rich heritage. The announcement coincided with International Museum Day and drew wide attendance from representatives of Diriyah Company, the Misk Foundation and local media.

Spanning 40,000 square meters, the Aasan Museum will serve as a cultural beacon celebrating Saudi Arabia's tangible and intangible heritage, blending modernity and identity in a creative architectural design by the global firm Zaha Hadid Architects, drawing inspiration from the Najdi style — one of the pillars of traditional Saudi architecture.

A Museum That Speaks the Language of Generations

The museum's name, "Aasan," is derived from the Arabic word for "heritage." It aims to offer an immersive, interactive cultural experience for visitors of all ages, allowing them to explore Saudi history from a contemporary perspective. The museum will house more than 57,000 rare heritage pieces, all of which will be fully digitized as part of a strategic partnership with the Renaissance Association and its "Arts of Heritage" initiative.

Digital Transformation and the Visitor Experience

The museum's CEO, Khalid Al-Saqr, said the museum will adopt a modern digital approach to deliver a unique visitor experience, stating: "We are not simply displaying heritage — we are bringing it back to life through a comprehensive interactive experience that merges technology with cultural vision, using the latest digital platforms."

The museum will also feature a dedicated laboratory for restoring and maintaining artifacts, serving as a reference point for researchers and heritage enthusiasts, in addition to educational workshops, live-activity spaces, and experiences inspired by traditional Saudi life.

The project aligns with Saudi Vision 2030, which places national culture and heritage at the heart of sustainable development, investing in museums and cultural events as tools for building a society that is aware of its roots and open to the world.