The world's eyes turn tomorrow to Riyadh, where the Bakr Al-Shaddi Stage in Boulevard City will host the first global press conference bringing together boxing superstars Saul "Canelo" Alvarez of Mexico and Terence Crawford of the United States, as part of the media tour for the "Fight of the Century," set for this September as one of the marquee events of Riyadh Season 2025.

A Historic Bout With a Riyadh Season Flavor

The upcoming fight is expected to be one of the biggest boxing matchups in modern history, pitting two of the sport's leading middleweight and super-middleweight champions against each other, amid unprecedented global fan and media interest.

  • Canelo Alvarez: Boasts an astonishing professional record of 62 wins, including 39 by knockout.
  • Terence Crawford: Enters the bout with a perfect record of 41 wins with no defeats, 31 of them by knockout.

A Global Media Tour

The media tour kicks off in Riyadh, then moves to: New York, for the Fanatics Fest event next Sunday; and Las Vegas, where the tour wraps up the following Friday ahead of the fight, which will be broadcast globally on Netflix at no extra charge.

Unprecedented Backing From Riyadh Season

The event is overseen by His Excellency Turki Alalshikh, Chairman of the General Entertainment Authority, in joint cooperation with UFC president Dana White and the company Sela, as part of the Kingdom's drive to cement its status as a global capital for major sporting and entertainment events.