In a move reflecting the Kingdom's global push to promote its major tourism and cultural projects, Diriyah Company has announced the launch of "Diriyah House of Experiences" in the British capital London, specifically in the prestigious Knightsbridge district at One Hyde Park, to serve as an interactive platform presenting an ambitious vision for the future of the Diriyah project and attracting international investors and visitors.

A Global Investment Platform in the Heart of London

"Diriyah House of Experiences" aims to showcase the details of the master plan for the Diriyah project, one of the Kingdom's most prominent development projects under Vision 2030, which is expected to welcome more than 50 million visits annually by 2030. The House offers digital and interactive content that simulates the Saudi experience and highlights the heritage and culture rooted in the historic city of Diriyah, the birthplace of the First Saudi State.

CEO Statement

Jerry Inzerillo, Group CEO of Diriyah Company, expressed his pleasure at the launch, saying: "We are delighted to launch Diriyah House of Experiences in London, to be our window to the world and a platform through which we share our deep roots and our ambitious vision for the future of Diriyah as a comprehensive global destination celebrating Saudi heritage and culture."

Official Opening and International Partnership

The official opening is scheduled for July 2025, in partnership with Sotheby's International Realty, the global luxury real-estate marketing firm, which will manage and operate the London Diriyah House, as part of a vision to raise international awareness of Diriyah as a global cultural and investment hub.

Background of the Marketing Campaign

This launch builds on a successful month-long marketing campaign Diriyah Company held in London in July 2024, which included presentations of the master plan and visual and interactive content, drawing significant interest from investors and global companies.