Al-Baha, 4 Muharram 1447H, corresponding to 29 June 2025. HRH Prince Dr. Hussam bin Saud bin Abdulaziz, Governor of Al-Baha Region, launched the Al-Baha Summer 2025 festival, held this year under the theme "Al-Baha... Heritage and Tourism," with wide participation from government and private bodies and more than 500 diverse events targeting 2.5 million visitors over the course of the season.

During the launch ceremony, His Highness stressed the importance of coordinating efforts between field agencies and organizing committees, including a comprehensive traffic plan to avoid congestion and enforcing public-etiquette guidelines in public spaces, while emphasizing enhanced security and service provisions that reflect the hospitality and cultural identity of the region's residents.

His Highness noted that Al-Baha Summer this year will be an exceptional season reflecting the efforts of all sectors working as one team to deliver a complete tourism experience.

Diverse Events and an Integrated Tourism Experience

Dr. Ali bin Mohammed Al-Sawat, Mayor of Al-Baha Region and head of the Al-Baha Summer 2025 executive committee, said the festival covers all governorates of the Sarawat sector through recreational, cultural, sporting and community tracks suited to different age groups, in line with Saudi Vision 2030's goals of supporting domestic tourism and regional development.

Preparations included developing infrastructure at tourism sites, providing free internet in parks, improving cleanliness and safety services, and installing directional signage to make it easier to get around and reach events.

Broad Community Participation

The festival is seeing notable community engagement, with 431 outlets allocated for productive families and 25 sales incubators to support small entrepreneurs. A volunteer program was also launched with 6,500 volunteers helping with organization and guidance, reflecting a high level of community engagement with the events.

Al-Baha Summer 2025 establishes an integrated national model combining professional planning with community engagement, strengthening Al-Baha's standing as a major summer destination with unique natural, tourism and heritage assets.