Riyadh, Saudi Arabia – July 6, 2025 (11 Muharram 1447 AH)

JAX district in Diriyah, one of Riyadh's most prominent art and culture destinations, has offered visitors a distinctive interactive experience by setting up a "professional photography zone" as part of the activities accompanying Summer Season 2025, running from July 2 to 8, daily from 8:30 p.m. to midnight.

The experience aims to let visitors capture their personal and group moments within a space specifically designed for instant photography, using modern instant-printing and professional lighting technology, giving memories a modern touch and turning them into tangible keepsakes.

Photos That Preserve the Moment and Strengthen the Bond with the Place

The photography zone saw strong turnout from visitors, especially young people and families, who were keen to keep photos capturing their experience at JAX district, amid a lively artistic and recreational atmosphere.

The service is part of a comprehensive experience aimed at:

  • Strengthening the emotional connection with events and the place
  • Creating shareable visual content across digital media
  • Providing a lasting personal experience to be remembered later

Technology in the Service of the Entertainment Experience

This initiative comes as part of a broader push to deploy interactive technologies in seasonal events, aiming to:

  • Raise the quality of recreational services
  • Improve the visitor experience with personalized, archived content
  • Make memories part of the complete tourism experience

Organizers at JAX district say introducing these technologies helps make the site a comprehensive destination combining art, culture, entertainment and technology.