Abha | 20 Muharram 1447 AH – July 15, 2025

Naimas governorate in the Asir region is seeing a growing stream of visitors and summer vacationers heading to heritage event venues as part of the “Naimas Summer 2025” program, with tourist villages and historic sites turned into live stages for performances that echo the region's southern folk heritage and bring folkloric arts back to life in a festive atmosphere.

At the centre of the heritage-charged mood, Naimas municipality organized a “folk troupes” event at Al-Madana heritage village, drawing a large audience that responded enthusiastically to a live performance by the “Men of Stone” troupe. The group presented a range of authentic southern folk arts, including al-madqal, al-ardah and southern dance forms, blending traditional rhythms with heritage chants into a visual and cultural scene that captures the region's identity and customs.

Living heritage at the height of summer. The event is part of continuing efforts by Naimas municipality, in cooperation with the Asir region secretariat, to support cultural and artistic activity in the governorate and to strengthen folk heritage as one of the summer season's leading tourism draws, at a time when Saudi Arabia's southern destinations are seeing rising visitor numbers.

Organizers are keen to weave folk arts into the wider tourism program, aiming to give visitors a well-rounded cultural experience that lets them encounter southern heritage in its natural setting and engage with the region's authentic culture.

Naimas, an ever-renewing destination. Naimas governorate is regarded as one of the Kingdom's leading summer tourism destinations, thanks to its mild climate, striking mountain scenery and distinctive architectural heritage, as well as its role as a lively hub for the arts and cultural seasons that bolster its place on the domestic tourism map.