Riyadh | 30 Muharram 1447 AH – July 25, 2025

The Small and Medium Enterprises General Authority (Monsha'at) has concluded its “Media and Marketing Week,” held over five consecutive days in the capital Riyadh, with broad participation from more than 3,200 beneficiaries, including entrepreneurs, digital media and marketing experts, content creators and representatives of 70 government and private entities.

The week is one of the leading specialized events Monsha'at has launched to boost the capabilities of small and medium enterprises in media and marketing, featuring more than 45 entrepreneurial meetups addressing the latest strategies in marketing startups, alongside 600 individual consulting sessions delivered at enterprise-support centers across the Kingdom's regions.

Digital media, a core driver of entrepreneurship. In one of the week's key sessions, Dr. Abdullatif bin Mohammed Al-Abdullatif, CEO of the General Authority for Media Regulation, said digital transformation in the media sector has opened wide horizons for entrepreneurs to offer creative solutions, adding that small and medium enterprises have become an active force in the national media landscape.

Strategic support for national content. Abdulrahman Mujrashi, official spokesperson for the Ministry of Media, reviewed the ministry's efforts to support media and marketing events, stressing the importance of integrating the roles of regulatory and operational bodies to produce competitive Saudi content that reflects the Kingdom's modern media identity.

A national vision toward empowerment. “Media and Marketing Week” is part of a series of specialized weeks organized by Monsha'at to empower entrepreneurs and raise the contribution of small and medium enterprises to GDP, in support of the goals of Saudi Vision 2030.