AlUla | July 31, 2025

The "Vibes AlUla" program, affiliated with the Royal Commission for AlUla, continues its vital role in supporting young national talent and empowering them to create entrepreneurial ventures inspired by the region's rich cultural identity, working as an integrated entrepreneurial hub that helps turn creative ideas into influential economic entities.

Through an integrated system that includes co-working spaces, mentoring sessions, training camps, hackathons, and business incubators, "Vibes AlUla" seeks to strengthen the local entrepreneurship ecosystem and link it to national innovation networks, boosting growth and expansion opportunities inside and outside AlUla.

Among the inspiring examples to emerge from the program's output is the "Coza" project by designer Shouq Al-Balawi, which blends contemporary art with cultural heritage, drawing its elements from AlUla's rock formations, Nabataean inscriptions, and Sadu ornamentation, to offer artistic products ranging from modern fashion to collectibles and gifts with a local character, carrying symbols from ancient Nabataean script and archaeological engravings.

Al-Balawi named her project "Coza" after the tomb of Lihyan son of Kuza, popularly known as "Qasr Al-Farid" (the Lonely Castle), one of the most prominent landmarks of the Hegra archaeological site, in an attempt to preserve visual heritage and present it in a contemporary design language targeting new generations and AlUla's visitors from different cultures.

The "Coza" project reflects how AlUla's young men and women can invest in the governorate's unique cultural and geological environment to produce authentic creative content that boosts the local economy and keeps pace with global design and innovation trends. It also embodies "Vibes AlUla's" vision of supporting ventures rooted in heritage that contribute to building a creative and sustainable economic future.

This comes amid AlUla's accelerating development momentum, which is cementing its status as a global hub for culture, arts, and tourism, and giving young generations fertile ground for innovation and investment in their local heritage as a driver of future development.