Abha | 9 August 2025. Al-Muftaha district in Abha hosted the opening of the "Wasl" Asiri Food Festival, one of the most prominent events of the Asir "Colder and Closer 2025" season, aiming to highlight the region's rich cultural heritage and shine a spotlight on the traditional culinary arts that distinguish Asiri cuisine.

The festival is organized by the Asir Development Authority, represented by the "Explore Asir" tourism brand, in cooperation with the Saudi Tourism Authority through its official "Saudi, Soul of Arabia" brand, and runs until 5 September, offering visitors a unique experience combining heritage flavors with a festive atmosphere.

The festival offers more than 14 traditional and innovative recipes inspired by authentic Asiri cuisine, alongside a market for productive families showcasing local agricultural products and craft works reflecting the region's spirit. The program also includes live cooking workshops, traditional folklore performances, and entertainment areas for children, making the event an ideal destination for families and tourists.

The "Wasl" festival is a successful model of integration between government bodies in tourism marketing, supporting seasonal activities that showcase Asir's natural and cultural strengths, and boosting the Kingdom's standing as a global tourism destination. It also helps empower productive families, craftspeople and local farmers to reach a wider audience and create sustainable economic opportunities, fully aligned with Saudi Vision 2030's goals.