Riyadh | August 12, 2025

The National Events Center concluded the second edition of the "Event Tech Meetup 2025," hosted over two days by the Culture House – Al-Ta’awun Public Library, with broad participation from government and private sector representatives, entrepreneurs and technology experts, in an event reflecting the growing momentum of the Kingdom’s events industry.

The first day featured dialogue sessions and specialized workshops focused on the role of artificial intelligence and data analytics in shaping the future of the events industry, and the importance of modern technology in boosting operational efficiency and improving the visitor experience. Live technology solutions developed by the National Events Center in cooperation with the Ministry of Tourism were also showcased, including advanced systems for event management and improving visitor flow.

The second day focused on innovation and investment opportunities, with the launch of "EventTech Tank," a deal-making platform bringing together startups, investors and funding entities, which resulted in initial investments and deals in five notable projects, including:

  • Advanced crowd-management solutions using drones.
  • Indoor navigation applications for event venues.
  • Comprehensive digital platforms for organizing events.
  • Innovative delivery services.
  • AI-powered party-planning and coordination solutions.

The meetup is part of the "Event Tech 2025" program, building on the success of its first edition, aiming to establish the Kingdom as a regional and global hub for technology and creativity in the events sector in line with Saudi Vision 2030. It also reflects the National Events Center’s commitment to leading digital transformation in this vital sector and strengthening public-private cooperation to adopt the latest technology solutions that meet the needs of the events industry locally and globally.