Abha – 10 Rabi' al-Awwal 1447 AH, corresponding to September 2, 2025. The fifth edition of the Pomegranate and Seasonal Produce Festival opened today in Sarat Abida governorate, under the supervision of the Ministry of Environment, Water and Agriculture in Asir region, in the governorate's old town district. The opening was attended by a number of officials led by Deputy Governor Nasser bin Mohammed Al-Qahtani and the ministry's deputy regional branch director, Engineer Ali bin Saif Al-Qahtani, along with various government departments and volunteers.

The festival runs for five days, from 4 pm to 7 pm daily, giving visitors a look at the diverse agricultural produce the region is known for, led by pomegranates, alongside seasonal fruits such as grapes, figs, and apricots, which represent an important source of income for local farmers.

The festival features more than 35 dedicated corners for displaying and marketing agricultural products, with active participation from the governorate municipality, which prepared the site and provided the logistical services needed for the event's success. Volunteers also helped organize the activities, adding a distinctive and appealing atmosphere for visitors.

Engineer Ali bin Saif Al-Qahtani, deputy director general of the Ministry of Environment, Water and Agriculture's branch in Asir region, affirmed that the festival reflects the ministry's commitment to supporting local farmers and promoting the sustainability of agricultural products, alongside raising community awareness of the economic, health, and nutritional value of these products. He noted that such events contribute to achieving the goals of Saudi Vision 2030 in developing the agricultural sector and the local economy.