Najran – September 27, 2025
Najran's House of Culture today held an event titled "Najran: A Window Onto Promising Domestic Tourism," coinciding with World Tourism Day, observed on September 27 each year, at the House's headquarters east of Najran city.

Highlighting Najran's Tourism Assets

The event shed light on the tourist, cultural and natural landmarks the Najran region is home to, most notably the Hima Cultural Area, listed as a UNESCO World Heritage Site; the archaeological site of Al-Ukhdood, with its historical evidence; rock carvings and drawings dating back thousands of years; and traditional mud architecture that adorns heritage villages across Najran and its governorates.

Rural tourism trails that add a distinctive dimension to domestic tourism were also showcased, opening new horizons for visitors to discover the authenticity of the place and the richness of its nature.

At a Glance

  • Promising investment opportunities: the event focused on the investment opportunities available in the region, showcasing the varied environmental and natural assets that make Najran an attractive destination for local and international investors, alongside highlighting the tangible and intangible heritage that reflects the authenticity of its people and place and serves as an important driver for strengthening national identity.

Organizers said the goal of holding the event is to raise awareness of the importance of the tourism sector and its economic, social and cultural value; highlight tourism's role in achieving sustainable development; and support the local economy by creating job opportunities and stimulating commercial and service activity.

These efforts come within the framework of Saudi Vision 2030, which has made tourism one of the most promising sectors for achieving economic diversification and strengthening the Kingdom's global standing as a leading tourism destination.