Al-Baha, October 5, 2025 — The 14th Pomegranate Festival in Al-Baha region concluded yesterday, organized by the Al-Baha branch of the Ministry of Environment, Water and Agriculture, drawing large crowds of visitors, farmers and agriculture enthusiasts.

The festival ran for five days with the participation of 75 pomegranate farmers and six local family-run producers who presented innovative pomegranate-based products, alongside a number of government agencies staffing awareness and guidance corners that supported the festival's goal of backing local farming and showcasing Al-Baha's agricultural produce.

Engineer Fahd bin Muftah Al-Zahrani, Director General of the Ministry's Al-Baha branch, said the festival achieved notable success this year in turnout and visitor numbers, with sales surpassing 24 tonnes of pomegranates. He said the achievement reflects the strong support the agricultural sector receives from the Kingdom's leadership and from Prince Dr. Hussam bin Saud bin Abdulaziz, Governor of Al-Baha region, which is helping advance farming and its sustainability in the area.

Al-Zahrani added that the festival helped promote the pomegranate as one of Al-Baha's standout agricultural products, and opened new avenues for farmers through innovative marketing channels that raise economic returns and add value to the local crop.

At the closing ceremony, outstanding farmers, participating agencies and sponsors were honored in recognition of their role in the festival's success, which has grown into an annual showcase for the pomegranate and for Al-Baha's rich agricultural heritage.