Jeddah, 13 October 2025 (21 Rabi’ al-Thani 1447H) – Perfume Expo opens next Thursday at Jeddah Superdome as part of Jeddah Season 2025, offering a unique experience that combines luxury and innovation in the world of fragrance, amid an atmosphere celebrating aesthetic sensibility and highlighting Jeddah’s standing as a leading destination for international events and exhibitions.

The expo runs for 11 days, with the participation of a select group of leading local, Gulf and international perfume houses and more than 100 brands, offering exclusive launches and special promotions that give visitors the chance to enjoy exceptional sensory experiences blending tradition with modernity.

The expo includes a variety of interactive zones, most notably a "Scent Lab" that allows visitors to create their own fragrances under the supervision of specialized experts, alongside dedicated workshops, panel discussions and meetings with celebrities and perfume industry experts. Live shows, entertainment activities, raffles, major prizes and exclusive discounts on a wide range of products will also be on offer.

Jeddah’s Perfume Expo reflects the Kingdom’s growing status as a regional hub for the events and luxury retail industries, while embodying the spirit of Jeddah Season, which combines entertainment, culture and innovative experiences, in line with the objectives of Saudi Vision 2030 aimed at supporting the creative economy and luxury tourism.