AlUla — 19 Jumada al-Awwal 1447 AH / 10 November 2025.

The Royal Commission for AlUla concluded the AlUla Dates Auction, one of the most prominent events of AlUla Dates Season 2025 in its sixth edition, achieving outstanding results that reflect AlUla's growing standing as a leading agricultural and investment platform on both the Kingdom and global levels.

The auction recorded a 48% rise in sales compared to last season, with total sales exceeding 2,000 tons of various premium date varieties and revenues surpassing SR13 million, with the participation of more than 1,600 farmers, amid strong interest from local and international traders and investors in the dates sector.

The auction is a key event within AlUla Dates Season, embodying the quality of local agricultural production and the development of the dates marketing system, alongside its pivotal role in supporting farmers and enhancing the competitiveness of Saudi produce in domestic and global markets.

The farmers market in Al-Manshiyah district continues on Fridays and Saturdays until 15 November, offering visitors an interactive experience combining local agricultural products with authentic heritage activities reflecting the depth of AlUla's agricultural legacy, with the season set to conclude with the "Shannah" event, which highlights the traditional methods of preserving dates passed down through generations.

AlUla Dates Season embodies the Royal Commission's commitment to empowering farmers and promoting sustainable agricultural development, alongside supporting the local economy and developing promising agricultural sectors, in line with the goals of Saudi Vision 2030 toward achieving balanced, sustainable development across all regions of the Kingdom.