The sixth Beautyworld Riyadh will run from 21 to 23 June 2027 at Riyadh Front Exhibition & Conference Center. The new dates follow the postponement of the 2026 edition and a move to Riyadh Front, as confirmed by Messe Frankfurt.
A trade platform across the beauty supply chain
The exhibition connects brands, manufacturers, distributors, retailers and salon owners through product showcases and professional business meetings. Its six sectors cover cosmetics and skincare; finished fragrances and fragrance compounds; hair, nail and salon supplies; personal care and hygiene; supply chain and services; and beauty technology.
Messe Frankfurt Saudi Arabia organises the event. Admission is for industry professionals aged 18 and over, rather than general public visitors, and registration is required.
Visitor registration
The official interest form reviewed for this listing says visitor registration is not yet available. Registering interest provides updates when it opens; it is not an admission ticket or a guaranteed place. Current opening hours and admission prices have not been verified, so schedules and prices from previous editions are not carried forward.
Archive image: Beautyworld Saudi Arabia 2024, not a photograph of the 2027 edition or its new venue.
Sources: official date and venue announcement, 19 May 2026, sixth-edition facts, and official visitor-interest form.
