Riyadh, 8 Sha'ban 1447 AH (27 January 2026)

Riyadh Season is hosting Sneaker Con Saudi Arabia 2026 at Kool Arena in Boulevard City, offering an expansive experience that blends creativity and interaction at what is regarded as the world's leading event for sneaker and fashion culture enthusiasts.

Sneaker Con is a global event launched in 2009 and staged in more than 40 cities worldwide, including New York, London, Los Angeles, Shanghai, Sydney, Jeddah and Riyadh, making it one of the foremost gatherings dedicated to sneaker culture. It attracts more than 5,000 visitors a day and delivers the highest daily sales for vendors, reflecting its commercial weight and direct influence on brands, content creators and entrepreneurs in the fashion sector.

Sneaker Con Saudi Arabia 2026 offers visitors the largest specialised marketplace for buying, selling and trading the world's most sought-after sneaker models, alongside broad participation from local and international brands in apparel, accessories, bags and lifestyle, with a particular focus on empowering small and medium-sized brands to reach the public directly.

The programme is packed with activities, including interactive competitions headlined by "40-40", musical performances, panel sessions with influencers and speakers, sneaker authentication zones, and live shows featuring classic cars, basketball and art murals, in an experience that captures the essence and creative spirit of street culture.

The event forms part of Riyadh Season's goals of strengthening the Kingdom's position as a regional and international hub for youth entertainment and providing a platform for connection, commerce and inspiration that brings together designers, artists, influencers and sneaker fans.

At a Glance

  • Venue: Kool Arena, Boulevard City, Riyadh
  • Dates: 27 to 29 January 2026
  • Hours: All day
  • Entry: Tickets via the Webook platform