Suwayr, 14 Shawwal 1447 AH (2 April 2026)

Under the patronage of HRH Prince Faisal bin Nawaf bin Abdulaziz Al Saud, Governor of the Al Jouf Region, Suwayr Governor Nasser Al Sahli has opened the second edition of the Al Jouf Winter Festival, in the presence of a number of directors of government and security bodies and a notable turnout of residents and visitors.

An Operetta and Heritage Events

The opening ceremony featured a heritage operetta with the participation of the Saudi Ardah troupe, whose performances embodied the cultural heritage of the Al Jouf region and highlighted the folk arts that reflect its heritage identity.

A Heritage Village Supporting the Local Economy

The festival included the opening of a heritage village of around 20 pavilions for productive families and entrepreneurs, designed according to the standards of northern Najdi architecture, a step aimed at highlighting the region's architectural and heritage identity while supporting local economic activity and empowering small businesses.

Boosting Winter Tourism

The Al Jouf Winter Festival aims to boost winter tourism in the region, strengthen the participation of productive families and entrepreneurs, and highlight Al Jouf's cultural and heritage identity through a variety of cultural and entertainment events for every segment of the community.

The festival also strengthens Al Jouf's standing as a seasonal tourism destination, offering an experience that combines heritage, culture and entertainment and draws visitors from inside and outside the region.