The Al Basr Summer Festival 2026, held at Prince Faisal bin Mishaal Park in Buraidah as part of the Qassim Summer season, is continuing to strengthen its role in supporting the local economy by providing an integrated platform for productive families, artisans and entrepreneurs to present and market their products to thousands of visitors.

The festival features more than 100 events and programs combining entertainment, culture and shopping. Productive families take part with a variety of traditional dishes, baked goods and homemade sweets, along with handicrafts and heritage products that reflect the cultural identity of the Qassim region.

Artisans also give live demonstrations of a number of traditional crafts, a step that helps preserve national heritage and pass it on to new generations, while giving visitors a chance to see the craft skills for which the region is known.

The festival gives entrepreneurs and startup owners a space to introduce their products and services and build direct relationships with visitors, widening their customer base and opening new avenues for marketing and investment.

This economic presence is complemented by entertainment programs, live shows, games and dedicated family zones, giving the Al Basr Festival a complete experience that combines entertainment, shopping and support for national businesses, boosting tourism and community participation during the Qassim Summer season.