thinkcell has announced a workshop led by Ketan Ladd at the CFO Leadership Summit in Riyadh on October 7, 2026, at 11 a.m. The session will examine how clearly finance teams can assess the return on marketing spending. It takes place at Riyadh Marriott Hotel during the summit organised by Exito Media Concepts.

The event’s official website identifies it as the 26th edition in the summit series and lists a 9 a.m.–5 p.m. programme. Ladd appears in the speaker line-up as thinkcell’s Team Lead Middle East.

The workshop brings a focused marketing-spend question into a wider programme on financial planning, performance and technology. Other advertised discussion areas include rolling forecasts, data-led acquisition decisions, risk management and governance of AI within finance functions.

The organiser describes access as invitation-only and provides a delegate-enquiry route on the official summit website. An enquiry does not establish admission, and the checked sources do not confirm remaining workshop places.

Image: Riyadh Marriott Hotel exterior from the official summit website. An illustrative venue photograph, not a photograph of the October 7 event.