The Saudi Food Show, a Gulfood event held from June 20 to 22, 2023 at the Riyadh International Convention and Exhibition Center, is one of the Kingdom's most important food and beverage sourcing events. Australia is taking part for the first time, through the joint efforts of Austrade, DFAT, state agencies and industry representatives.

Australia aims to give Australian companies the chance to connect with influencers and decision-makers at the show, and to engage with local buyers, partners and decision-makers looking for new products to meet growing demand for premium Australian food and beverages.

The Australian pavilion features a wide range of products, including beef, lamb and seafood, canned and processed foods, honey, plant-based products and pulses. The event gives Australian companies an opportunity to introduce their products and expand into international markets. The show also brings together global companies from across the food value chain and attracts industry thought leaders and the region's top chefs to transform the Kingdom's food industry and inspire change on a wide scale, making it a pivotal moment in the Kingdom's history.