Boulevard World is hosting an Iran Zone as part of Riyadh Season 2024, taking visitors on a rich journey into the heart of Persian culture. The Iranian pavilion is one of this year's standout cultural destinations, offering a range of unique activities and experiences that let visitors explore Iran's heritage, from traditional Iranian cuisine and handicrafts to artistic performances reflecting Iranian folklore.

Persian carpets take center stage in the pavilion with their intricate designs and vibrant colors, each piece telling a story spanning decades, as visitors watch artisans create these carpets using traditional techniques passed down through generations, on display at prices that vary according to silk quality and design. Iranian saffron, with its distinctive aroma and vivid color, also draws visitors seeking something special in the world of rare spices.

No cultural journey is complete without Persian music and folk dance performances, which transport audiences into a rich history of folk arts, adding an interactive dimension for visitors to discover the rhythms of Iranian folklore. The pavilion is part of the expansion of Boulevard World, which this year features 22 zones, including five new zones representing diverse cultures from around the world.