The Africa Zone is shining at Boulevard World as part of the fifth edition of Riyadh Season 2024, emerging as one of the standout destinations blending art, heritage and culture in a lively festive atmosphere. The zone was designed to reflect the authenticity of African architecture, with details inspired by the continent's rich colors and patterns, creating a stunning visual experience that invites visitors to discover the depth of African culture.

Activities in the Africa Zone include live displays featuring the continent's iconic animals, such as lions, giraffes and colorful parrots, giving visitors an interactive and engaging way to learn about African wildlife. These displays form part of a broader effort to introduce visitors to Africa's biodiversity and deepen their awareness of the continent's stunning natural landscapes and ecosystems.

No African journey would be complete without the cultural performances on offer, including live music that blends traditional African rhythms with a variety of folkloric expressions. These performances highlight the continent's musical diversity and give visitors the chance to experience Africa fully. The zone also features traditional, vibrantly patterned costumes that reflect authentic heritage, adding a unique aesthetic dimension that deepens visitor engagement and immersion.

The launch of the Africa Zone comes as part of the expansion of Boulevard World, which this year includes 22 diverse zones representing cultures from around the world, in a move designed to enrich the visitor experience and offer an exceptional opportunity to discover global heritage in a festive atmosphere. The expansion forms part of Riyadh Season's strategy to strengthen its position as a global tourism destination that embraces different cultures and fosters understanding and cultural exchange between peoples.