The fifth edition of the "Ana Arabia" ("I Am Arab") exhibition opened today in the "Via Riyadh" district, as part of Riyadh Season 2024, running through December 4. The exhibition is a unique platform bringing together authenticity and innovation in Arab fashion and products, hosting more than 270 designers from 18 Arab countries who are showcasing a distinctive collection of haute couture, jewelry, perfumes, shoes and bags, along with menswear being presented for the first time through the "The Loft" section.

Exhibition Zones

The exhibition is divided into several main zones, each with its own character:

  • The Garden: featuring 116 pavilions, including 18 Gulf pavilions, showcasing luxury fashion and perfume products. This zone offers an upscale experience with international cafes such as Cafe Les Deux Magots.
  • The Hub: showcasing brand pavilions from countries including Egypt, Lebanon and Jordan, alongside musical and entertainment performances that add a lively atmosphere.
  • The Alley: offering creative activities and interactive experiences, such as clothing design, letting visitors directly engage with the creative process.
  • The Loft: a new section dedicated to menswear, featuring 29 pavilions showcasing contemporary fashion to suit a range of tastes.

A Unique Showcase for Arab Creativity

"Ana Arabia" serves as a key platform for Arab creativity, showcasing Arab design traditions blended with the latest fashion trends. The exhibition offers visitors the chance to immerse themselves in an exceptional experience reflecting the richness and diversity of Arab culture through products bearing the mark of Arab artisans and creatives.

An Invitation to the Public

The exhibition offers an inspiring atmosphere full of energy and creativity, inviting visitors to explore the world of Arab fashion and engage with the latest innovations in the field.