As part of Riyadh Season 2024, two new zones have opened, offering distinctive experiences that blend Saudi heritage with a modern entertainment atmosphere: "Souq Al-Awaleen" and "Dunes of Arabia," adding a fresh dimension to the season's offerings and enriching visitor options for all ages.

"Souq Al-Awaleen": a journey into heritage

One of Riyadh Season's free zones, "Souq Al-Awaleen" returns this year with a fresh look reflecting the aesthetics of Saudi heritage through a variety of activities:

  • Artistic and cultural performances: including musical and folkloric shows representing the Kingdom's cultural diversity.
  • Handicrafts: offering live demonstrations of pottery-making and Sadu weaving, with visitors able to take part in these interactive activities.
  • Traditional cooking experience: in the "Sufrat Al-Deera" area, visitors can taste popular dishes reflecting the authentic flavors of Saudi cuisine.

Souq Al-Awaleen is located at the Exhibition Square on the Eastern Ring Road, an ideal destination for families that supports local craftspeople and strengthens ties to heritage.

"Dunes of Arabia": an adventure in the heart of the desert

In the Al-Thumamah area north of Riyadh, "Dunes of Arabia" takes visitors on a unique experience amid the sand dunes, where they can enjoy activities inspired by the desert environment:

  • Camel, horse and quad-bike riding to explore the desert landscape.
  • Educational and entertainment activities for children that introduce desert life in an interactive way.
  • Luxury camping: offering a distinctive stay under the stars, with evenings featuring live performances and relaxation sessions that blend authenticity and modernity.

Ideal destinations for a standout season

The opening of "Souq Al-Awaleen" and "Dunes of Arabia" combines the joy of cultural exploration with adventure experiences, further cementing Riyadh Season's standing as a global event offering diverse options to suit every visitor.