December 29, 2024 - Riyadh
Minister of State and General Entertainment Authority chairman Turki bin Abdulmohsen Al-Sheikh announced that Riyadh Season 2024 has reached a new milestone, drawing 13 million visitors since it launched last October. The figure reflects the strong success and remarkable public turnout enjoyed by this global entertainment event.

Diverse Events and Innovative Zones

Riyadh Season 2024 was marked by a variety of events that attracted visitors of all ages and interests, most notably:

  1. The opening of "The Groves" and "Souk Al-Awwalin": free zones combining Saudi heritage, traditional handicrafts and popular food.
  2. A snow experience at "Courchevel" within Boulevard World, where visitors enjoyed an exceptional winter atmosphere.
  3. The historic boxing bout "Usyk, Fury Reignited in Riyadh": a global sporting event that drew massive crowds from inside and outside the Kingdom.
  4. The opening of the "Boulevard Runway" zone in partnership with Saudia Group, offering a unique experience blending aviation and entertainment.

An Exceptional Success for the Fifth Edition

Riyadh Season once again proved itself a global entertainment platform, offering a range of activities that included:

  • Sporting bouts such as boxing and wrestling.
  • Concerts by international artists.
  • Unique dining and garden experiences.
  • Innovative zones blending culture, heritage and modern entertainment.

Continued Growth, Positive Impact

Riyadh Season's ongoing success highlights Saudi Arabia's position as a global entertainment destination and reflects Saudi Vision 2030's goal of strengthening the non-oil economy through tourism and entertainment.